from North to South: everywhere in Italy


The Marketing Area holds a strategic position. Here concepts are put into practice and high standards of works are ensured. It provides the

Company know-how to introduce a product in the Italian market, by gathering and developing customers’ needs.


Product Managers pay constant attention to the market evolution and develop marketing plans and Sales support tools. They closely work with Product Specialists and Sales Specialists and organise events to spread clinical culture such as training courses and workshops.


Product Specialists are a more qualified figure in the technical aspects of a product. They work with Salesmen during a product presentation and trial.

In-service and training to hospital staff are among their main activities. In close contact with Products Managers, they acquire and transfer information about the market evolution.